Jordan Belfort
Migration to Shopify for the world’s #1 Sales Trainer
Services
UX/UI design
Front-end prototype
Speed optimization
E-commerce
Platform
Shopify
Team
Dan. P. (CTO)
Michał Morek (Developer)
Ahmad. G. (QA engineer)
Natalia. W (SEO specialist)
Sukhpreet. K (Developer)
The Brief
Jordan Belfort, famed as “The Wolf of Wall Street,” is known for building one of the most dynamic and successful sales organizations in Wall Street history during the 1990s, he offers the Straight Line System, a renowned training program aiding individuals and companies in achieving financial success. With a rich history in sales, Belfort continues to share his expertise globally.
Their website was reaching it’s limits, was split between WordPress and Shopify, and they wanted:
- A modern, responsive website fully migrated to Shopify for e-commerce purposes.
- Compatibility with PageFly page builder.
- And a speed optimized code.
Simplicity meets utility
It required some fine-tuning to get the homepage just right. We had two goals in mind: something classy but simple. However, being the ‘heart’ of JordanBelfort brand, the landing page needed to demonstrate to visitors the site’s value.
Homepage
2Underline on active and hovered menu items simplifies user navigation.
3A bright orange button motivates to contact.
4Optimized, lazy-loaded background video for best performance.
5Middle-centered CTA buttons encourage exploration of brand products.
A Powerful Product Page
Accessible and user friendly product page was critical in establishing JordanBelfort as the premier sales coach and boosting their e-commerce sales. The product page should:
- Grab users attention and act as a sales funnel leading them to the purchase.
- Allow users to find with ease all the information on the product.
- Clear out any doubts or concerns regarding the product.
Product page
2 USP icons highlight the offerings of the product.
3 Video and PDF preview facilitate exploration of the product.
4 Installments to boost conversion rate.
Ease of navigation
By rethinking the design from the users perspective we created breakdown and FAQs that answer pain points, provides better insights into the e-commerce product, and establishes brand trust.
Product page
2 Course breakdown presented in a slider to emphasize the advantages of the product.
3 FAQ section to address pre-purchase pain points.
Responsive by Design
By testing responsiveness on screens ranging from the smallest to the largest, including both iOS and Android devices, we developed a solution that prioritized and showcased content, while maintaining a neat, clean design and easy navigation – no matter the size of the device.
Responsiveness
Results
Working closely with the brand, we succeeded in developing the necessary Shopify functionalities. Going milestone by milestone, we were able to accomplish a total number of 16 milestones.